Confused by natural, organic or vegan beauty?

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Figuring out if your favourite product fits any of these labels can be confusing. We're here to help you make more informed beauty choices.

Confused by natural, organic or vegan beauty?
Is your body lotion natural? Is that new lipstick you’re thinking about buying vegan and should you switch to an organic night cream?

Attempting to figure out if your favourite product or brand fits any of these labels can be confusing. To help you make more informed and considered beauty choices, we've compiled an easy guide, breaking down the details so you know what is what.

But first…

It is important to understand that there is no legal requirement or definition for brands to label a beauty product natural, vegan or organic. The only specific legal requirement is for the ingredients to be listed according to the global standard of INCI (International Nomenclature of Cosmetics Ingredients). Ingredients on labels should be listed from the highest percentage to the lowest. Anything under 1% can be in any order. It's also important to note that names are often not listed in their most common form, for example you will probably find water listed by its scientific name, aqua.

So, what does natural mean?

In all honesty, whatever a brand wants it to mean. Because it is not regulated, it is the most overused label in the beauty industry. A product with as little as 1% plant or mineral sourced ingredients can be labelled 'natural' and is often perceived as 'better' or a 'healthier' option. Let us be clear, this is not always the truth. Just because it is labeled 'natural' does not mean it can't be harmful, cause sensitivity or have side effects.

How then do you find a natural product worth your time? Start by knowing what is in the formula and checking the label. When it comes to a natural product you would want the botanicals listed first (highest concentration) and any synthetic products nearer the bottom. Almost all products require a preservative to make it last and these are mostly synthetic. If a product is a 100% natural the shelf life will be significantly shorter and spoil quickly – something to keep in mind.

Two natural brands worth the hype:

Burt’s Bees

RÅ skincare

How about vegan?

Again, there is no legal regulation on a product labelled vegan in Norway or internationally so it is important that you know exactly what you are buying. The best way to make sure that a product is vegan is to see if it contains any animal extracts or animal by-products in the ingredients or manufacturing process. The logo used to mark a product as vegan varies as the labels make their own logo. The vegan societies are usually quick to notice any mislabeling.

Note that products labelled 'vegan formula' might use vegan ingredients, but the ingredients or products might have been tested on animals. To avoid products and ingredients tested on animals look out for the Leaping Bunny logo – an internationally recognised symbol guaranteeing no animal testing was carried out.

Interestingly and handy to know is that EU laws have very strict regulations around animal testing, whereas China requires it by law, meaning any product available in China has automatically been tested on animals.

To help you fish out the ingredient list (see what we did there?…), here are some common ingredients derived from animal sources: carmine, glycerin, keratin, collagen, retinol, squalene, guanine, pearl, silk, milk proteins, snail gel and lanolin. It is also worth noting that an item labelled ‘vegan’ does not automatically mean that a botanical replacement has been used, as it can include synthesised ingredients made in a lab.

Two vegan brands worth the hype:


Eco Tools  

And Organic?

According to the “Organic beauty is the formulation of cosmetics products using organically farmed ingredients. These ingredients are grown without the use of GMOs (genetically modified organisms) herbicides and synthetic fertilisers.” Furthermore, it should also not be tested on animals, contain any harsh chemicals, parabens, synthetic dyes and artificial fragrances.

Unfortunately, even a product with the tiniest trace of an organic ingredient sometimes proclaims itself organic. This makes it confusing, and difficult to understand what the terms organic, certified organic, natural or 100% organic actually mean. The term organic is still being defined when it comes to cosmetics.

So how do you know when a product is truly organic or when is it simply used as a marketing tool for brands? Our best advice is to carefully read and check the labels, educate yourself regarding ingredients and the brand you are choosing to buy. Ecocert, is one of the most well-known certifications for organic products in Norway and internationally. Most certification bodies will have an extensive list of brands that they support on their websites.

Two organic brands worth the hype:

Dr Hauschka

Green Spirit


If you need some help figuring out ingredients, try an online cosmetics dictionary like It is a treasure trove of information and truths. You can also download an app like Think Dirty that will allow you to search for and scan the cosmetic ingredients telling you exactly what is inside. We love that it grades ingredients according to its ‘Dirt Meter’ in red (= dirty), yellow (= half ‘n half) and green (= clean).

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