Beauty

The beauty industry good guys you need to know about

The beauty industry good guys you need to know about

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From packaging to ingredients, here are five of our favourite sustainable beauty brands doing a world of good.

From packaging to ingredients, here are five of our favourite sustainable beauty brands doing a world of good.

The beauty industry good guys you need to know about
From packaging to ingredients, here are five of our favourite sustainable beauty brands doing a world of good. This is never going to be a perfect list, but rather a collection of brands that are moving in the right direction. They don’t all tick every box, but they do all have a commitment to furthering sustainability within the beauty industry and for this, we salute them.

1. LUSH

Besides being one of the most well-known and loved cruelty-free brands out there, they are leading the way in the naked trend. Lush reckons that half of its products can be taken home without any packaging, and also runs a returns scheme whereby the company re-uses its trademark black pots and you get a free face mask. About 90% of the packaging is created from recycled materials, including paper and plastic that is 100% post-consumer recycled. The brand also has a strict no animal testing policy and great care is taken in not buying raw materials from companies that are in any way or form associated with testing on animals. Importantly, it also looks at sustainability in the round, recognising that it’s important to look after people if we’re going to save the planet. Lush pays all of its staff at least the Real Living Wage (not the fake government one), and runs campaigns highlighting the breach of environmental activists’ human rights.

We love: Let the Good Times Roll Fresh Cleanser

2. REN

We didn’t think we could love REN any more than we already do… And then they went and made a commitment to be waste-free by 2021. The goal is for all of their packaging to be 100% recycled, recyclable and reusable. They have also pledged their support to help clean the world’s oceans by partnering with the likes of Surfers Against Sewage and Plastic Patrol, all while using recycled ocean plastic in their packaging.

We love: REN Ready Steady Glow Daily AHA Tonic

3. BYBI

By Beauty Insiders (AKA BYBI) was founded by influential natural beauty experts and bloggers Elise and Dominika. Building on their Clean Beauty Insiders Platform, a go-to destination for green beauty tips and reviews, BYBI was launched in 2018 and is committed to using only 100% natural, vegan and cruelty-free ingredients. Product manufacture is all done in the UK, which the company claims gives them greater oversight over multiple sustainability criteria. The packaging is not only super slick, it’s made entirely from recyclable glass or upcycled by-products that would otherwise go to waste, such as bioplastic tube packaging made from carbon neutral sugarcane.  

We love: Bright Eyed Illuminating Day Eye Cream

4. L’OCCITANE

This classic French beauty prides itself on a history of zero plastic bags in-store policy long before it became fashionable and boasts a recycling program that has been going since the 90s. Changes like reducing the thickness of packaging has already saved tonnes of plastic, and by 2025 the goal is to have all their bottles made of 100% recycled plastic and all stores to offer recycling worldwide.

We love: L’Occitane Almond Shower Oil

5. DAVINES

Even before environmental awareness was of the most talked about trends in beauty world, this Italian hair care brand was already at it. Established in 1983 it had sustainability at its heart with a commitment to improving the world around it. Last year the brand unveiled its new HQ, Davines Village, featuring a host of inspiring sustainable initiatives, two of which includes being single-use plastic-free and is entirely powered by electricity from 100% renewable sources. Another feather in its cap is having achieved carbon neutrality for packaging production in 2018.  

We love: NOUNOU Nourishing Repair Mask

From packaging to ingredients, here are five of our favourite sustainable beauty brands doing a world of good. This is never going to be a perfect list, but rather a collection of brands that are moving in the right direction. They don’t all tick every box, but they do all have a commitment to furthering sustainability within the beauty industry and for this, we salute them.

1. LUSH

Besides being one of the most well-known and loved cruelty-free brands out there, they are leading the way in the naked trend. Lush reckons that half of its products can be taken home without any packaging, and also runs a returns scheme whereby the company re-uses its trademark black pots and you get a free face mask. About 90% of the packaging is created from recycled materials, including paper and plastic that is 100% post-consumer recycled. The brand also has a strict no animal testing policy and great care is taken in not buying raw materials from companies that are in any way or form associated with testing on animals. Importantly, it also looks at sustainability in the round, recognising that it’s important to look after people if we’re going to save the planet. Lush pays all of its staff at least the Real Living Wage (not the fake government one), and runs campaigns highlighting the breach of environmental activists’ human rights.

We love: Let the Good Times Roll Fresh Cleanser

2. REN

We didn’t think we could love REN any more than we already do… And then they went and made a commitment to be waste-free by 2021. The goal is for all of their packaging to be 100% recycled, recyclable and reusable. They have also pledged their support to help clean the world’s oceans by partnering with the likes of Surfers Against Sewage and Plastic Patrol, all while using recycled ocean plastic in their packaging.

We love: REN Ready Steady Glow Daily AHA Tonic

3. BYBI

By Beauty Insiders (AKA BYBI) was founded by influential natural beauty experts and bloggers Elise and Dominika. Building on their Clean Beauty Insiders Platform, a go-to destination for green beauty tips and reviews, BYBI was launched in 2018 and is committed to using only 100% natural, vegan and cruelty-free ingredients. Product manufacture is all done in the UK, which the company claims gives them greater oversight over multiple sustainability criteria. The packaging is not only super slick, it’s made entirely from recyclable glass or upcycled by-products that would otherwise go to waste, such as bioplastic tube packaging made from carbon neutral sugarcane.  

We love: Bright Eyed Illuminating Day Eye Cream

4. L’OCCITANE

This classic French beauty prides itself on a history of zero plastic bags in-store policy long before it became fashionable and boasts a recycling program that has been going since the 90s. Changes like reducing the thickness of packaging has already saved tonnes of plastic, and by 2025 the goal is to have all their bottles made of 100% recycled plastic and all stores to offer recycling worldwide.

We love: L’Occitane Almond Shower Oil

5. DAVINES

Even before environmental awareness was of the most talked about trends in beauty world, this Italian hair care brand was already at it. Established in 1983 it had sustainability at its heart with a commitment to improving the world around it. Last year the brand unveiled its new HQ, Davines Village, featuring a host of inspiring sustainable initiatives, two of which includes being single-use plastic-free and is entirely powered by electricity from 100% renewable sources. Another feather in its cap is having achieved carbon neutrality for packaging production in 2018.  

We love: NOUNOU Nourishing Repair Mask

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